Curry Barker's 'Obsession' is a supernatural horror film that has already generated a lot of buzz, with a stellar $2.6 million in Thursday previews and Wednesday early access screenings. This is a promising start, considering the film's projected opening weekend of $10 million to $12 million domestically. The film's success is attributed to its strong critical and audience reception, with a 95% score on Rotten Tomatoes. The film's marketing campaign, including the sale of a replica of the One Wish Willow, has also been a hit, with thousands of fans engaging with the film's promotional content. The film's director, Curry Barker, has a background in sketch comedy and has been building an avid fan base on YouTube with his channel, That's a Bad Idea. His previous film, 'Milk & Serial', also went viral, leading to a lot of attention from the industry. The film's success is a testament to the power of a strong marketing campaign and a compelling story that resonates with audiences. However, the film's success also raises questions about the film's ability to compete with other releases, such as 'The Devil Wears Prada 2' and 'Michael Jackson' biopic. The film's R-rated genre and the fact that younger adults in the 18-24 bracket are not turning out in large numbers for those films could be a challenge. Overall, 'Obsession' is a promising start for Curry Barker and Focus, but the film's success will depend on its ability to maintain its momentum and compete with other releases.
